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Real estate qualified lead generation

Find your next home buyer before they fill a portal form.

Project brief in. Ranked, AI qualified buyer list out. Pay only for leads that convert. Starting at Rs. 200 per qualified lead.

40+
Signals per prospect
3x
Site visit conversion
< 10%
Junk lead SLA
5 min
Brief to lead list
At a glance

From project brief to ranked buyer list in five minutes.

Vriksha Signals helps Indian real estate developers, channel partners, and sales teams reach high intent buyers before they begin searching, so your team is the first call they receive, not the tenth.

40+

Signals analysed per prospect

< 10%

Junk leads delivered

5 min

Time to lead list

3x

Site visit conversion vs. baseline

₹200

Starting price per qualified lead

Problems we solve

Traditional real estate lead generation is structurally broken.

Inefficient targeting, slow response times, and shared portal leads drain budgets and delay project launches.

01Wrong audience

Human guesswork picks your audience. Your budget pays for it.

Poor audience mapping produces leads that look real but aren't qualified. Wrong price band, wrong micro market, wrong intent. Every wasted impression is revenue your competitor keeps.

02Lost leads

60% of hot buyers are lost to slow response.

High intent buyers decide quickly. By the time your team dials, the buyer has already visited a competitor's sample flat and shortlisted another project. Speed is the only differentiator that compounds.

03Shared leads

One portal lead. Ten brokers. Three calls before yours.

The moment a buyer fills a form on a major listing portal, that lead is distributed simultaneously to multiple brokers and developers. You are rarely the first call.

04Slow launch

Four weeks before a single lead arrives.

Creatives, audience research, ad platform setup, A/B testing. Four weeks of overhead, then hope. You cannot afford a month to find out your targeting was wrong from day one.

How it works

Targeting individuals at scale.

We analyse 40+ signals per prospect to identify buyers who are financially ready and actively in the market, before they raise their hand.

Location fit

Proximity is decisive for self occupancy purchases. A buyer's ideal home is shaped by where they work, where their children go to school, and how close they are to the people and places that matter. Vriksha Signals maps each prospect's location context against your project, so only buyers for whom the location genuinely fits make it onto your list.

Life stage indicators

Home buying is a function of emerging life needs. Marriage, a growing family, a promotion, a city move, or children leaving home. Every major life event shifts a person's likelihood to buy property. Vriksha Signals identifies where each prospect sits in their life journey and matches them to projects where the timing is right.

Financial readiness

Roughly 70% of Indian residential purchases are financed. We assess each prospect's income band, career stability, loan eligibility, liquid asset position, and existing property holdings, so your team knows who can actually afford to buy before the first call is made.

Signals we evaluate

These are the prospect signals we combine to identify the right buyers for your project.

Income proxy
Location fit
Life stage
Career stability
Loan eligibility
Liquid assets
Existing property position
Proximity to work
Proximity to schools
Marital status
Marriage event
Children / family growth
New job
Promotion
City move
Age band
Household formation stage
Household expansion trigger
Job tenure
Salary step-up
Rental-to-buy transition
Borrowing capacity
Down payment readiness
Occupation type
Geography-based fit score
Neighborhood preference match
Property budget band
Property search activity
Repeated website visits
Pricing-page visits
Comparison-page visits
Demo/content engagement
Case study engagement
LinkedIn engagement
CRM interaction history
Technographic changes
Job posting / hiring trend
Competitive comparison behavior
Market/news-triggered intent
Brand mention / social mention
The Vriksha process

Five steps. Days, not weeks.

No campaign build, no creative cycle, no IT project. We need about 30 minutes of your CRM admin's time. Everything else is on us.

  1. 01Day 1

    Brief intake

    Share project location, unit configuration, ticket size, and ICP parameters.

  2. 02Within 24 hours

    Sample delivery

    Receive a sample profile batch for your sign off.

  3. 035 minutes after approval

    Full batch generation

    Your CRM receives a scored, ranked lead list tagged Hot, Warm, or Cold.

  4. 04Same day

    Telecalling begins

    Your team calls Hot leads first. No new dashboards, no new tools.

  5. 05End of batch

    Performance review

    A post batch review call benchmarks results against your historical baseline.

Pricing

Pay only for the leads you receive.

No subscriptions. No platform fees. No campaign minimums.

Qualified Lead

₹200per lead

For developers and channel partners who want a high volume top of funnel boost with a strong qualification baseline.

You get, per lead:

  • Verified contact (name and phone)
  • Location fit score against your project micro market
  • Life stage signal (e.g., new marriage, growing family, relocation)
  • Income band proxy (broad financial readiness tier)
  • Hot / Warm / Cold propensity tag
  • Direct delivery to your CRM (or CSV)
  • Less than 10% junk SLA with replacement guarantee
  • Exclusive to your mandate, never shared with other developers

Best for

Project launches, channel partner mandates, multi project pipelines, broad geographic targeting, and teams that need scale.

Start with Qualified Leads
Sales team ready

Telecaller Qualified Lead

₹999per lead

For developers who want sales team ready leads where every prospect has been deeply enriched, scored, and prioritised for immediate conversion.

Everything in Qualified, plus:

  • Verified financial readiness with loan eligibility band, liquid asset signal, and existing property position
  • Career stability profile with employer tier, tenure, designation, and sector
  • Confirmed buying intent window of 0 to 90 days, 90 to 180 days, or 180+ days
  • Family decision maker mapping including spouse income signal where applicable
  • Personalised conversation starter for your telecaller before the first call
  • Priority CRM injection, pre tagged as Hot and ready for the sales team's top of queue
  • Replacement guarantee on any unreachable or mismatched lead
  • Dedicated customer success manager on WhatsApp

Best for

Premium and luxury projects (₹1.5 Cr+), high ticket plotted developments, NRI focused mandates, and sales teams that measure cost per site visit, not cost per lead.

Start with Telecaller Qualified Leads

Pricing FAQ

Are there any setup or platform fees?
No. You pay only for the leads delivered.
Is there a minimum order?
A standard pilot batch is 250 to 1,000 leads. We can scale up or down.
What about GST?
All prices are exclusive of applicable GST.
Can I mix both tiers?
Yes. Many customers run a Qualified Lead base layer with a Telecaller Qualified top layer for premium inventory.
Replacement policy?
If junk exceeds the 10% SLA on Qualified, or if any Telecaller Qualified lead is unreachable or mis tagged, we replace it at no cost.
Real world outcomes

Numbers from pilots with Indian developers and channel partners.

Results from pilots conducted with mid sized Indian developers (annual turnover around ₹1,000 Cr) and active channel partners.

Conversion to site visit3x baseline (per 100 leads)
Junk leadsLess than 10%
Reduction in cost per site visit (vs. Google Ads)70%
Time saved per project4 weeks (no campaign design, no ad ops)
Reduction in telecaller wasted time70 to 80%
Time from brief to lead list5 minutes
Integrations

Plugs into the tools your team already uses.

Your telecallers never leave their CRM. Don't see your stack? We build a connector within 48 hours. REST API and CSV export are standard.

  • Salesforce
  • HubSpot
  • Zoho CRM
  • LeadSquared
  • Sell.Do
  • Pipedrive
  • Freshsales
  • NoBroker CRM
  • TeleCRM
  • DaeBuild
  • Tranquil CRM
  • Build Formula
  • PropFlo
  • RSoft CRM
  • RealE 360
Why Vriksha Signals

Built specifically for the way Indian homes are bought.

Built for Indian residential real estate

Not retrofitted from a B2B model. Calibrated for ticket sizes, sub markets, and decision flows specific to Indian residential.

Outbound, not inbound

We find buyers before they search a portal. Your team is the first call, not the tenth.

Exclusive to your mandate

Leads are never resold or shared between developers. Every list belongs to one project only.

AI propensity scoring

Trained on Indian residential conversion outcomes, not B2B or global datasets.

DPDP Act 2023 compliant

Data encrypted at rest and in transit, never sold or shared with third parties. Revoke access any time.

Replacement guarantee

Quality is contractual, not aspirational. Junk above the 10% SLA is replaced free of cost.

FAQ

Frequently asked questions.

Still have a question? Email sales@vrikshasignals.com or message us on WhatsApp.

What exactly does Vriksha Signals do?

Most lead generation begins after a buyer has shown interest, filled a form, clicked an ad, or searched a portal. By that point, they have already engaged with several developers. Vriksha Signals starts earlier. You share a project brief with location, configuration, and ticket size, and we search a proprietary database, enrich every matched profile across multiple buyer readiness signals, score and rank them with an AI propensity model, and deliver the list to your CRM on the same day. Every list is exclusive to your project, with less than 10% junk guaranteed.

How is this different from portals like 99acres or MagicBricks?

Portals are inbound. They capture buyers who are already searching and distribute those leads simultaneously to every developer who paid for visibility. Vriksha Signals is outbound. We identify buyers before they begin searching, before they fill any form, before your competition knows they exist. Each lead is built exclusively for your mandate. Most customers use Vriksha alongside their portal spend, not instead of it.

Where does your data come from? Is it reliable?

We aggregate data from a proprietary multi source network of professional databases, public registries, employment context, and enrichment APIs, calibrated specifically for Indian residential real estate. We do not disclose source specifics for competitive reasons, but the output is verifiable on every batch through a baseline vs. Vriksha report shared at the start of every pilot.

How long does it take to go live?

Days, not weeks. Day 1 to 2, we confirm your project details, ICP parameters, and success metrics. Sample profiles are delivered within 24 hours of receiving all inputs. After sample sign off, we generate the full batch. A post delivery review call benchmarks performance against your historical baseline. No campaign build, no IT project, no creative cycle.

Can Vriksha Signals integrate with our existing CRM?

Yes. We support all major CRMs used in Indian real estate including Salesforce, HubSpot, Zoho, LeadSquared, Sell.Do, NoBroker CRM, TeleCRM, DaeBuild, Tranquil CRM, Build Formula, PropFlo, RSoft, and RealE 360. For anything else, we offer a REST API and CSV export. Every lead arrives in your CRM pre tagged with a propensity score and Hot / Warm / Cold label.

Do we need an IT team or technical resources to set up?

No. Integration is handled by our team. We need approximately 30 minutes of your CRM admin's time. Everything else is done on our side. Your telecallers do not interact with Vriksha Signals directly. They simply see a ranked lead list inside the CRM they already use.

Is buyer data usage compliant with Indian regulations?

Yes. Vriksha Signals sources data from publicly available professional databases and directories. We do not scrape private records or access financial accounts. Our platform is aligned with India's Digital Personal Data Protection (DPDP) Act 2023. All data is encrypted at rest and in transit and is never sold or shared with third parties.

What happens to our CRM data when we connect it to Vriksha Signals?

Your data stays yours. We read lead records only to calibrate the matching model and measure performance. We do not store, sell, or share your CRM data. You can revoke access at any time, and all synced data is deleted from our systems within 72 hours of revocation.

What results can we realistically expect?

In a representative Bengaluru pilot, a developer whose broker database was producing more than 65% junk saw the junk rate drop to 16% on the very first Vriksha batch, a 75% improvement. Qualified buyers were identified for site visits within days, with a strong pipeline of follow up interested leads. Every pilot begins with a baseline report so you can measure the delta yourself.

We've tried lead sourcing tools before and they didn't work. Why is Vriksha different?

Most tools apply generic rules like job title or company size that have no bearing on whether a family is ready to buy a home this quarter. Vriksha Signals scores prospects on signals specific to Indian residential property purchase: financial readiness, life stage, location fit, and career stability. The model is trained on Indian residential conversion outcomes, not global or B2B datasets.

How is the pricing structured?

Simple, pay per lead pricing with no platform or setup fee. Qualified Lead at ₹200 per lead for a verified contact with location fit, life stage, and income band signals. Telecaller Qualified Lead at ₹999 per lead, which includes everything in Qualified plus financial readiness verification, career profile, buying intent window, decision maker mapping, and a personalised conversation starter for your telecaller. You only pay for leads delivered. Junk above the 10% SLA is replaced free of cost.

How soon will we see ROI?

The reduction in telecaller time spent on junk, typically from 80% of calling hours on dead numbers to under 20%, delivers a measurable productivity gain before the first closure. On target customers see this shift within the first two weeks of the pilot. Every pilot includes defined success metrics from Day 1, so you measure ROI against your own historical baseline.

We're a channel partner firm, not a developer. Is Vriksha Signals relevant for us?

Channel partners are a primary audience for Vriksha. Portal leads go to ten brokers simultaneously. The broker who calls first closes significantly more often. Vriksha finds buyers before they fill any portal form, exclusive to your mandate. You also get database re enrichment. If you have a cold lead bank from previous mandates, we re score every profile against your current projects.

Can Vriksha Signals work across multiple projects or developers simultaneously?

Yes. The platform is built for multi mandate environments. Each project gets its own ICP, scoring model, and buyer list, managed from a single account, with zero cross contamination between mandates.

Will our sales team actually adopt this? We've had tool rollout failures before.

Vriksha removes complexity from the telecaller's workflow. It does not add any. Your team opens their existing CRM and sees a ranked list labelled Hot, Warm, or Cold. They call Hot leads first. There is no new interface to learn, no new dashboard to check.

What support do we get after we go live?

Every customer receives direct access to our customer success team on WhatsApp and email. If junk exceeds the 10% SLA in any batch, replacements are issued proactively at no additional cost. Telecaller Qualified Lead customers receive a dedicated customer success manager.

See Vriksha Signals in action

Identify and convert high intent buyers without running a single untargeted ad.

See how India's fastest growing real estate teams use Vriksha Signals to fill their pipeline with buyers who are financially ready and actively in market.