Vriksha Signals
Real estate qualified lead generation

Find your next home buyer before they fill a portal form.

Project brief in. Ranked, AI qualified buyer list out. Pay only for leads that convert. Starting at Rs. 200 per qualified lead.

0+
Signals per prospect
0x
Site visit conversion
<0%
Junk lead SLA
0 min
Brief to lead list
AM

Aarav Mehta

Sector 57, Gurgaon

Hot

Fit

92

Stage

2 yr+

Window

0-90d

WorkDLF Cyber City
SchoolPathways
Loan band₹1.6 to 2.4 Cr
Conversation starterSchool commute fit
At a glance

From project brief to ranked buyer list in five minutes.

Vriksha Signals helps Indian real estate developers, channel partners, and sales teams reach high intent buyers before they begin searching, so your team is the first call they receive, not the tenth.

0+

Signals analysed per prospect

<0%

Junk leads delivered

0 min

Time to lead list

0x

Site visit conversion vs. baseline

₹0

Starting price per qualified lead

Problems we solve

Traditional real estate lead generation is structurally broken.

Inefficient targeting, slow response times, and shared portal leads drain budgets and delay project launches.

01Wrong audience

Human guesswork picks your audience. Your budget pays for it.

Poor audience mapping produces leads that look real but aren't qualified. Wrong price band, wrong micro market, wrong intent. Every wasted impression is revenue your competitor keeps.

02Lost leads

60% of hot buyers are lost to slow response.

High intent buyers decide quickly. By the time your team dials, the buyer has already visited a competitor's sample flat and shortlisted another project. Speed is the only differentiator that compounds.

03Shared leads

One portal lead. Ten brokers. Three calls before yours.

The moment a buyer fills a form on a major listing portal, that lead is distributed simultaneously to multiple brokers and developers. You are rarely the first call.

04Slow launch

Four weeks before a single lead arrives.

Creatives, audience research, ad platform setup, A/B testing. Four weeks of overhead, then hope. You cannot afford a month to find out your targeting was wrong from day one.

How it works

Targeting individuals at scale.

We analyse 40+ signals per prospect to identify buyers who are financially ready and actively in the market, before they raise their hand.

Location fit

Proximity plays a key role for self occupancy purchases.

A buyer's ideal home is shaped by where they work, where their children go to school, and how close they are to the people and places that matter. Vriksha Signals maps each prospect's location context against your project, so only buyers for whom the location genuinely fits make it onto your list.

01Of 40+ buyer readiness signals

AI Location Fit

92/100

Strong proximity

High fitMediumLow
Life stage indicators

Home buying is a function of emerging life needs.

Marriage, a growing family, a promotion, a city move, or children leaving home. Every major life event shifts a person's likelihood to buy. Vriksha Signals identifies where each prospect sits in their life journey and matches them to projects where the timing is right.

02Of 40+ buyer readiness signals

Buying window

0 to 90 days

New child plus promotion

Active buying signal
Financial readiness

Around 70% of Indian residential purchases are financed.

We assess each prospect's income band, career stability, loan eligibility, liquid asset position, and existing property holdings, so your team knows who can actually afford to buy before the first call is made.

03Of 40+ buyer readiness signals

Financial fit

0/100

Loan eligible

₹1.6 to 2.4 Cr

Dual income

Verified

No active EMI

Clean record

Stable employer

Tier 1, 5 yr

Loan eligibility

₹1.6 to 2.4 Cr

Ready to buy
The full signal set

Signals we evaluate

Every prospect is enriched across the full signal set below. The propensity model combines them into a single Hot, Warm, or Cold score against your project.

Income proxy
Location fit
Life stage
Career stability
Loan eligibility
Liquid assets
Existing property position
Proximity to work
Proximity to schools
Marital status
Marriage event
Children / family growth
New job
Promotion
City move
Age band
Household formation stage
Household expansion trigger
Job tenure
Salary step-up
Rental-to-buy transition
Borrowing capacity
Down payment readiness
Occupation type
Geography-based fit score
Neighborhood preference match
Property budget band
Property search activity
Repeated website visits
Pricing-page visits
Comparison-page visits
Demo/content engagement
Case study engagement
LinkedIn engagement
CRM interaction history
Technographic changes
Job posting / hiring trend
Competitive comparison behavior
Market/news-triggered intent
Brand mention / social mention
The Vriksha process

Five steps. Days, not weeks.

No campaign build, no creative cycle, no IT project. We need about 30 minutes of your CRM admin's time. Everything else is on us.

  1. 01Day 1

    Brief intake

    Share project location, unit configuration, ticket size, and ICP parameters.

  2. 02Within 24 hours

    Sample delivery

    Receive a sample profile batch for your sign off.

  3. 035 minutes after approval

    Full batch generation

    Your CRM receives a scored, ranked lead list tagged Hot, Warm, or Cold.

  4. 04Same day

    Telecalling begins

    Your team calls Hot leads first. No new dashboards, no new tools.

  5. 05End of batch

    Performance review

    A post batch review call benchmarks results against your historical baseline.

Pricing

Pay only for the leads you receive.

No subscriptions. No platform fees. No campaign minimums.

Qualified Lead

₹0per lead

For developers and channel partners who want a high volume top of funnel boost with a strong qualification baseline.

You get, per lead:

  • Verified contact (name and phone)
  • Location fit score against your project micro market
  • Life stage signal (e.g., new marriage, growing family, relocation)
  • Income band proxy (broad financial readiness tier)
  • Hot / Warm / Cold propensity tag
  • Direct delivery to your CRM (or CSV)
  • Less than 10% junk SLA with replacement guarantee
  • Exclusive to your mandate, never shared with other developers

Best for

Project launches, channel partner mandates, multi project pipelines, broad geographic targeting, and teams that need scale.

Start with Qualified Leads
Sales team ready

Telecaller Qualified Lead

₹0per lead

For developers who want sales team ready leads where every prospect has been deeply enriched, scored, and prioritised for immediate conversion.

Everything in Qualified, plus:

  • Verified financial readiness with loan eligibility band, liquid asset signal, and existing property position
  • Career stability profile with employer tier, tenure, designation, and sector
  • Confirmed buying intent window of 0 to 90 days, 90 to 180 days, or 180+ days
  • Family decision maker mapping including spouse income signal where applicable
  • Personalised conversation starter for your telecaller before the first call
  • Priority CRM injection, pre tagged as Hot and ready for the sales team's top of queue
  • Replacement guarantee on any unreachable or mismatched lead
  • Dedicated customer success manager on WhatsApp

Best for

Premium and luxury projects (₹1.5 Cr+), high ticket plotted developments, NRI focused mandates, and sales teams that measure cost per site visit, not cost per lead.

Start with Telecaller Qualified Leads

Pricing FAQ

Are there any setup or platform fees?
No. You pay only for the leads delivered.
Is there a minimum order?
A standard pilot batch is 250 to 1,000 leads. We can scale up or down.
What about GST?
All prices are exclusive of applicable GST.
Can I mix both tiers?
Yes. Many customers run a Qualified Lead base layer with a Telecaller Qualified top layer for premium inventory.
Replacement policy?
If junk exceeds the 10% SLA on Qualified, or if any Telecaller Qualified lead is unreachable or mis tagged, we replace it at no cost.
Real world outcomes

Numbers from pilots with Indian developers and channel partners.

Results from pilots conducted with mid sized Indian developers (annual turnover around ₹1,000 Cr) and active channel partners.

Conversion to site visit

3x baseline (per 100 leads)

3x

Junk leads

Less than 10%

90%

Reduction in cost per site visit (vs. Google Ads)

70%

-70%

Time saved per project

4 weeks (no campaign design, no ad ops)

28d

Reduction in telecaller wasted time

70 to 80%

Time from brief to lead list

5 minutes

5 min
Integrations

Plugs into the tools your team already uses.

Your telecallers never leave their CRM. Don't see your stack? We build a connector within 48 hours. REST API and CSV export are standard.

Native APIRESTCSV exportWebhook
Salesforce
HubSpot
Zoho CRM
LeadSquared
Sell.Do
Pipedrive
Freshsales
NoBroker
TeleCRM
DaeBuild
Tranquil
Build Formula
PropFlo
RSoft
RealE 360
Why Vriksha Signals

Built specifically for the way Indian homes are bought.

Built for Indian residential real estate

Not retrofitted from a B2B model. Calibrated for ticket sizes, sub markets, and decision flows specific to Indian residential.

Outbound, not inbound

We find buyers before they search a portal. Your team is the first call, not the tenth.

Exclusive to your mandate

Leads are never resold or shared between developers. Every list belongs to one project only.

AI propensity scoring

Trained on Indian residential conversion outcomes, not B2B or global datasets.

DPDP Act 2023 compliant

Data encrypted at rest and in transit, never sold or shared with third parties. Revoke access any time.

100%

Replacement guarantee

Quality is contractual, not aspirational. Junk above the 10% SLA is replaced free of cost.

FAQ

Frequently asked questions.

Still have a question? Email support@vriksha.ai or message us on WhatsApp.

See Vriksha Signals in action

Identify and convert high intent buyers without running a single untargeted ad.

See how India's fastest growing real estate teams use Vriksha Signals to fill their pipeline with buyers who are financially ready and actively in market.

Form fills and test calls notify sachin@vriksha.ai, vijay@vriksha.ai, kiran@vriksha.ai, and ronnie@vriksha.ai.